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Michael Kendrick
0comments Bethesda: games are too expensive
Posted Fri 5th Aug 2011 1:00pm by Michael Kendrick
But Skyrim isn't.
Those of us who are eagerly anticipating Bethesda's upcoming The Elder Scrolls V: Skyrim know full well that the game will suck up a disproportionate amount of our lives, and Bethesda's Todd Howard thinks this means the £40 price tag is a more than reasonable deal. Though, he doesn't feel the same about most other games that we fork out our hard earned cash for.
"$60 is a lot of money for entertainment," said Howard. "I've thought for a long time that games are too expensive."
But the Skyrim director was quick to justify the same price tag on his studio's own upcoming title.
"I don't put us in that category of course - for what we give you, for sixty bucks or however many 'quid' it is."
"That's a lot of money for entertainment, so I think the good news is that in certain markets - PC, iPhone, mobile - we can see prices coming down."
Howard went on to describe why $60/£40 is too much to ask of a gamer, and perhaps explaining why the "less-than-a-pound" games available on mobile devices are so successful.
"I do think industry-wide we would benefit from more games out at $19 or $29. I would try more games. Because I'm not going to try a game for $60. It's a tough decision."
"That's why people read reviews and previews, because it's not only a money decision, it's a time-investment decision. It's not like going to a movie."
Howard's comments echo those of Namco Bandai Partners VP Olivier Comte, who said the £40 price point is simply too much from a consumer's point of view.
"From September to December there are three new blockbusters every week, and consumers just can't afford to buy all that," he said. "I feel all the big video game companies need to join together in a worldwide summit to discuss the future of our industry. I think we have to pull our thoughts together."

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